Privacy Policy

Last updated: May 16, 2026

MAISON VELYRA operates this store and website, including all information, content, features, tools, products, and related services, to provide you, the customer, with a personalized shopping experience (hereinafter, the "Services"). MAISON VELYRA is a store powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified such that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information including credit card numbers, debit card numbers, bank account information, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment details.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction Information including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Your Communications with Us including information you include in your communications with us, for example, when you submit a customer service inquiry.
• Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage Information including information about your interaction with the Services, such as how and when you access or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• To Provide, Customize, and Improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, facilitate any returns and exchanges, enable you to post reviews, and create a personalized shopping experience, for example, by recommending products related to your purchases. This may include using your personal information to customize and improve the Services in a more relevant way.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or intervene in cases of fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.
• To Communicate with You. We use your personal information to provide you with customer service, respond to your inquiries, offer you effective services, and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery procedures, potential or ongoing litigation, or other contentious proceedings, and to enforce our terms or policies, or investigate potential violations thereof.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
• With business and marketing partners to provide you with marketing services and targeted advertisements. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your location, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertisements and marketing content based on your online activity with various merchants and websites. You can exercise your rights to object to these uses here.
• When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or more generally within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than your own, to provide and improve the Services. Furthermore, to protect, develop, and improve our business, we use certain enhanced features of Shopify that integrate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, particularly to respond to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and the rights you have, you can consult Shopify's Consumer Privacy Policy. Depending on your location, you can exercise certain rights related to your personal information here Shopify Privacy Portal Link.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies, as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction on its use by us or a third party. The inclusion of these links does not in itself imply any endorsement of the content of these platforms, or of their owners or operators, unless otherwise indicated on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of "sharing" or "selling" (as those terms are defined by applicable law) personal information about individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as the need to retain this information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce any other applicable agreements or policies.

Your Rights and Choices

Depending on your location, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may refuse your request to the extent permitted by law.

• Right to Access/Right to Know. You may have the right to request access to the personal information we hold about you.
• Right to Erasure. You may have the right to request the deletion of personal information we hold about you.
• Right to Rectification. You may have the right to request the correction of inaccurate personal information we hold about you.
• Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
• Right to Object to Sale or Sharing for Targeted Advertising. Depending on your location, you may have the right to object to the "sale" or "sharing" of your personal information or to object to the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws. You can exercise your rights to object to these uses here. Please note that if you access our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically consider this an opt-out request for the device and browser you are using to access the website. If we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. With the exception of Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Communication Preference Management. We may send you promotional emails. You can unsubscribe at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example, regarding your account or orders you have placed.

You can exercise these rights in the designated areas on the Services or by contacting us at the contact information provided below. To learn more about Shopify's use of your personal information and the rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not penalize you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent provided or permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to directly verify your identity with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to file a complaint about our processing of your personal information, please contact us using the contact information provided below. Depending on your location, you may have the right to appeal our decision by contacting us at the contact information provided below, or by filing a complaint with the competent data protection authority in your region. For the EEA, a list of supervisory authorities responsible for data protection can be found here.

International Transfers

Please note that we may transfer, store, and process your personal information outside of the country in which you reside.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or, where applicable, any equivalent contract issued by the competent authority of the United Kingdom, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at support@maisonvelyra.com. For the purposes of applicable data protection law, we are the controller of your personal information.